by DJ Larry Williams
DJLarryWilliams.com

If you have ever wondered what the public really thinks about the Mobile Disc Jockey Industry and what to do in order to change it for the better, the answers are right there waiting for you in Larry Williams’ latest work – Changing Public Perception, The Audio Series. Larry’s tireless efforts with helping others understand the way that the general public views us DJs is an eye-opening experience that will make you stronger by giving you the tools necessary to improve your image and your craft. His exceptional commentary may challenge you to think at times and expand your professional horizons, however you will definitely find yourself inspired to reach for higher ground.

In order to better understand the educational material and the manner in which Larry succinctly delivers it up to the listener, one must first take a look at where it all began and what his work is really based upon. So introductions first, then we will take a look at all the great meat and potatoes content found in the two-CD audio series.

In 2006, author Larry Williams and ProDJ Publishing released the book Mind Your Own Business to great reviews. Also in 2006, Larry began touring the United States with his highly acclaimed seminars Changing Public Perception based on sections of his book and his ground breaking series of articles written for Mobile Beat Magazine over the past few years. In 2007, the highly anticipated second edition of Mind Your Own Business was also released by ProDJ Publishing along with an accompanying collection of audio chapters on two compact discs titled Changing Public Perception – The Audio Series.

This collection of supplementary audio chapters covers a wide range of topics taken directly from several chapters in Larry’s book. These topics all relate to how the general public views the Mobile Disc Jockey Industry as a whole and how they may or may not be viewing you – as well as what you can do about it in a positive, meaningful way. Some of the highlights include excellent verbal commentary by DJ Larry Williams on ethical standards, business management, public viewpoint, successful anecdotes, image awareness and improvement techniques. Disc #1 features a segment by DJ Randy Bartlett – The 1% Solution - dealing with consuming alcoholic beverages at events. Disc #2 features a segment by entertainment guru, Mark Ferrell – Getting What You’re Worth, The Love Story Workshop, Disc Jockey America Radio – taking a heartfelt, serious look at the incredible benefits of obtaining advanced education and the impact that it has on boosting public opinion.

Taking a closer look at Disc #1, Larry eases you into the subject matter by first making an introduction for himself, his book, and Mobile Beat Magazine articles as well as ultimately what the audio collection series is all about of course. He then gets you into the proper mindset with the “Taking a Long, Hard Look in the Mirror” track, to get you thinking about your strengths, your weaknesses and some simple steps that anyone can easily take to improve themselves and their DJ business. Each of the following tracks then takes a detailed, closer look at many critical areas that DJs have been historically weak in as far as the general public is concerned such as song meanings, appropriate humor, business compliance basics, making a great first impression, sincerity and so forth. Some of the tracks also address some basic issues surrounding marketing and advertising your mobile DJ business.

Now taking a closer look at the material on Disc #2, Larry’s skillful narration guides you through even more critical issues to help you look good in the public eye. Picking up where the “Sincerity Can Do Wonders” track left off, the first track on this disc – “The Honor System” – addresses more points to ponder when it comes to personal integrity and ethical business conduct. Other tracks cover topics such as more marketing acumen, a code of conduct, T.I.P.S. on proper service, better understanding peace of mind for customers, consumer confidence, making an orchestrated effort and generally playing well with others.

Essentially, Larry Williams’ extraordinary vocal delivery of vital information concerning the perception that the public has of the Mobile Disc Jockey Industry is both timely and extremely relevant for any DJ wanting to improve their public image. Because in the 21st Century, image and perception is everything for huge businesses as well as the small ones too; Larry Williams drives it all home by giving you the tips and tools you will need to make it a positive improvement. With more than two hours of material, this audio supplement is a must-have compliment to the second edition of “Mind Your Own Business” as well as a great review for the “Changing Public Perception Tour” as seen at Mobile Beat Las Vegas, The DJ Cruise by ProDJ and including a number of special appearances sponsored by several chapters of the American Disc Jockey Association.

In summary, Changing Public Perception – The Audio Series is four and a half stars out of five possible. It has great content, excellent narrative delivery, key techniques that can actually be used and absolutely critical information for bettering how the general public sees us DJs!

For more information about Larry Williams and his educational seminars and materials, please visit his site DJLarryWilliams.com